There are various ways that people get to your site.
‘DIRECT’ is when they type www. [your website name] .com into the address field in their browser.
‘DIRECT’ is how AUTOMATED APPS or ‘BOTS’ do it, because it’s fast & easy to fake-type text.
Video shows that on June 12 ‘Direct’ was running 80-90% of total. The average percentage (April 1 to June 11) is only 56.79% . I also looked at more recent dates because maybe things have changed since April? Percentage for June 1-11 was even lower: 51.65%.
80-90% is simply ridiculous!