Report: Consumer Goods’ Sizes Decrease but Prices Stay the Same as Companies Use ‘Shrinkflation’


Product sizes on store-bought packages are subtly decreasing while prices remain the same as companies are using the sneaky method of “shrinkflation” to combat rising costs, according to an Associated Press (AP) report.

For example, Folgers coffee containers have decreased from 51 ounces to 43.5 ounces while the price for the container has remained the same, consumer product expert Edgar Dworsky told the AP. The company asserts that through the use of a new technology that produces a lighter bean, the container can still turn out as many as 400 cups of coffee.

Dworsky, who has been following “shrinkflation” trends for years, notes that companies practice this method because consumers are less likely to pay attention to a decrease in package sizes but will quickly notice when product prices increase.

Other examples of manufacturers manipulating packaging sizes on consumers include both tissue and toilet paper products. “Cottonelle Ultra Clean Care toilet paper … has shrunk from 340 sheets per roll to 312,” while “a small box of Kleenex now has 60 tissues; a few months ago, it had 65,” the AP reported. The prices for both these products remained the same.


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