Mr. Potato Head gets clipped – Brand goes ‘gender neutral’

AP News:

“Calls to Mrs. Potato Head for comment have not been returned.”

Hasbro created confusion on Thursday when it removed the gender from its Mr. Potato Head brand, but not from the actual toy.

The company, which has been making the potato-shaped plastic toy for nearly 70 years, announced Thursday morning that it was dropping Mr. from the brand in an effort to make sure “all feel welcome in the Potato Head world.” It also said it would sell a new playset this fall that will let kids create their own type of potato families, including two moms or two dads.

The announcements set off a social media frenzy over the beloved toy.

Later that afternoon, Hasbro clarified in a tweet that the Mr. and Mrs. Potato Head characters will still exist, names and all, but the branding on the box will say “Potato Head.”

“While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD,” the company tweeted.

Many toymakers have been updating their classic brands in recent years, hoping to relate to today’s kids and reflect more modern families.

“It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.”

Barbie, for example, has tried to shed its blonde image and now comes in multiple skin tones and body shapes. The Thomas the Tank Engine toy line added more girl characters. And American Girl is now selling a boy doll.

Read more at AP News

Buy on Amazon!