New York Post:
The maker of Eskimo Pies will change the 99-year-old brand name of the ice cream treat, the company said Friday — becoming the latest organization to overhaul the marketing of a product with a racially tinged moniker in recent weeks.
The owner of the Eskimo Pie, Dreyer’s Grand Ice Cream, said in a statement they had been considering renaming the chocolate-covered ice cream bar and popsicle for some time.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” the company’s head of marketing said in a statement.
“This move is part of a larger review to ensure our company and brands reflect our people values,” the company added.
