A new study reveals corporate America disproportionately targets Black and Hispanic consumers with junk food, such as candy, sugary drinks, snacks, and fast food, more than any other race.
The Rudd Center for Food and Policy Health at the University of Connecticut found Black youth and adults were subjected to 21% more junk food ads than their white counterparts. Researchers said corporate America boosted their advertising budgets on Spanish-speaking television stations as a total proportion of their ad budget.
As the advertising industry drastically changes, companies are embracing celebrities and influencers to promote their products on television and social media. Researchers said advertisers hired celebrities from Black and Hispanic communities to encourage young people of color to purchase junk food.
Many of these celebrities are idolized by consumers and will mimic their trends, even if that’s unhealthy eating habits.
In the midst of the worst obesity epidemic this nation has ever faced, corporate America employs an army of influencers to bombard people of color with ads for junk food. Data shows nearly 20% of all children are obese, and rates are much higher among children of color: 26.2% of Hispanic children and 24.8% of Black children. This is compared with 16.6% of white children.