Bad hair day? Seattle business owner pressured into chopping dreadlocks … Why?

“Cultural appropriation” of course!

A small business owner in Seattle has been shamed into a makeover and a long public apology after an internet mob deemed her dreadlocks a form of ‘cultural appropriation’ – a charge some have dismissed as literal fashion policing.

In an Instagram post on Monday, Rachel Marshall, founder of Rachel’s Ginger Beer in Seattle, penned a lengthy mea culpa apologizing for her “harmful” hairstyle, explaining she is now aware that African Americans are “discriminated against and mistreated for having dreadlocks” while vowing to lop off her own.

“I’m so sorry that it took me this long to admit and address my mistake,” Marshall wrote, adding “I have an appointment to remove my dreadlocks, and more broadly, am committed to earnestly listening to… the voices and lived experiences different from my own.”

While Marshall can be seen sporting dreads in photos and social media posts going back years, news of her hairdo apparently just made its way to cancel-happy netizens, prompting many to leap into action to cry ‘cultural appropriation’ – a concept fashionable among some on the political left which forbids members of a ‘dominant’ culture from adopting elements of a ‘marginalized’ social group, such as clothing or hairstyles. In Marshall’s case, her dreads were said to have been  ‘appropriated’ from African Americans.

“This is great to hear. Personally I stopped frequenting your shops because of the uncomfortable image of a white woman with dreadlocks, I presumed you didn’t understand how hurtful the imagery could be,” one apparently sincere critic wrote in response to Marshall’s Instagram post. “Thank you for finally, decidedly and questionably late, to make a culturally appropriate choice.”

Some commenters urged Marshall to keep her do, however, dismissing the criticism as petty and overwrought, while others pointed out the general absurdity of the situation – namely the spectacle of progressives dictating what a woman does with her body.

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