A ‘meaty’ role – Prince Harry Is Taking Job as Chief Impact Officer at BetterUp

Wall Street Journal

“Chief Impact Officer”?

The Duke of Sussex is going to work for the unicorn employee coaching and mental health startup in his latest foray into business

“It’s a meaningful and meaty role,” said BetterUp CEO Alexi Robichaux, who said he was introduced to Prince Harry through a mutual friend and began conversations with him last fall.

In the BetterUp position, Prince Harry is expected to have input into initiatives including product strategy decisions and charitable contributions, and advocate publicly on topics related to mental health.

No longer a working member of the royal family, Prince Harry has a new job: executive at a Silicon Valley startup.

The Duke of Sussex will become chief impact officer of BetterUp Inc., the fast-growing coaching and mental health firm, the company plans to announce Tuesday.

The role is the latest foray into business for the duke who, with his wife, Meghan Markle, relinquished roles as full-time working members of the British monarchy and have tapped into their celebrity with a string of lucrative deals in recent months.

“I intend to help create impact in people’s lives,” Prince Harry said in an emailed response to questions about why he’s taking the job. “Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life.”

The chief impact officer position is relatively rare in the corporate world, although some companies, including Salesforce.com Inc., have it. The title is more common in the nonprofit realm at organizations such as Amnesty International USA and the United Way.

Mr. Robichaux declined to comment on how Prince Harry would be compensated and didn’t share details of his employment agreement, saying that he would be joining the company’s leadership team as an “officer of the corporation.” Prince Harry won’t manage employees or have direct reports, but he is likely to spend some time in the company’s San Francisco headquarters once it is safe to do so, and to participate in all-hands meetings, Mr. Robichaux said. He is also expected to appear at special company events.

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