Amazon is expected to take almost 50 percent of the U.S. e-commerce market by year’s end

CNBC:

You knew Amazon was big. But did you know it was this big?

Amazon’s e-commerce sales in the U.S. are expected to reach a staggering $258.2 billion this year, up nearly 30 percent from a year ago, according to a new survey from eMarketer that looks at the company’s sales by product category.

That means Amazon is expected to capture nearly half of the U.S. e-commerce market by the end of 2018, eMarketer said. The company ended 2017 with about 44 percent of the market.

In second place isn’t Walmart, like some might expect, but eBay, according to eMarketer’s research. EBay is expected to end the year with about 6.6 percent of the U.S. e-commerce market, Apple with 3.9 percent and Walmart with 3.7 percent. Next in line are Home Depot, Best Buy, QVC Group, Macy’s, Costco and Wayfair.

Also striking is the fact that Amazon’s marketplace is exploding — the marketplace refers to transactions that take place via third-party sellers, instead of a shopper buying one of Amazon’s in-house brands.

Sales generated from the marketplace will be more than double Amazon’s direct sales in the U.S. by the end of the year, eMarketer said. By 2019, marketplace sales are forecast by the firm to be more than 70 percent of Amazon’s overall e-commerce business.

Read more at CNBC

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