Facebook suspends Cambridge Analytica for misuse of user data, which Cambridge denies

CNBC:

Facebook has suspended Cambridge Analytica, a political data analytics firm that worked on Facebook ads for President Donald Trump during the 2016 presidential election, saying that it lied about deleting user data sent to it by the makers of a popular psychology test app.

In a blog post that went up late Friday night, Facebook explained that a University of Cambridge psychology professor, Dr. Aleksandr Kogan, created an app called “thisisyourdigitallife,” which asked users to answer questions to build a psychological profile.

According to the social network, Kogan “lied” to Facebook by passing that data along to Strategic Communication Laboratories (SCL) and Cambridge Analytica — an SCL affiliate — without informing users.

Read more at CNBC

Advertisements