BLOOMBERG – CHRIS STOKEL-WALKER
Do your children dream of YouTube stardom? Do them a favor: Crush that ambition now.
New research out of Germany billed as among the first to review the chances of making it in the new Hollywood shows a vanishingly small number will ever break through—just like in the old Hollywood.
In fact, 96.5 percent of all of those trying to become YouTubers won’t make enough money off of advertising to crack the U.S. poverty line, according to an analysis by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg.
Breaking into the top 3 percent of most-viewed channels could bring in advertising revenue of about $16,800 a year, Bärtl said. That’s a bit more than the U.S. federal poverty line of $12,140 for a single person. (The guideline for a two-person household is $16,460.) The top 3 percent of video creators of all time in Bärtl’s sample attracted more than 1.4 million views per month.